Frequency: 87.7 FM Stereo
On Air Logo: “87.7 The Breeze”
Demographics: 25-54 Affluent, well educated professionals
KNIK was Alaska’s first FM radio station and one of the first stations in the nation to begin what is now known as “Smooth Jazz”. The station is recognized by Radio & Records, Billboard Magazine and The
Gavin Report as a leader in the “Smooth Jazz” format.
Promotions: Breeze Cruise: Over 300 listeners and clients enjoy a day long cruise on Prince William
Sound aboard Phillip’s Cruises’ “Klondike” vessel.
Breeze Plane: 120 Listeners and clients relive the 40’s with a catered brunch and flightseeing
trip on Era Aviation’s DC-3’s.
Awards: Breeze Train: Best Promotion of the Year from National Advertising Bureau.
Breeze Cruise: “Best of the North” awarded by the Advertising Federation of Alaska.
Nominated as “Best Jazz Station in the Country” by NAB in 1994 & 1995.
The Breeze has raised the standards for adult radio in the Anchorage market. The mix of fresh
Smooth Jazz instrumentals and Cool Vocals by the artists of the New Adult Contemporary (NAC) genre has
provided a listening alternative previously lacking in the Anchorage market.
Along with the Breeze’s exclusive music presentation comes an exclusive Breeze audience…
The Breeze listener tends to be an active, involved consumer with diverse interests. Scoring off the board
in virtually all athletic pursuits, our listeners enjoy an array of sporting interests that often go hand-in-hand
with an upscale lifestyle. And when they slip out of their tennis shoes, you may find them in professional
occupations, visiting a museum, cooking up a gourmet meal, viewing the latest movie or traveling for both
business and pleasure.
• Targeted balance between 51% male and 49% female
• Active listeners in key demographics: 67% of listeners are aged 25-54; 81% aged 18-49.
• Effectively targets listeners with household incomes of $40,000 and over.
• High household incomes are accompanied by higher levels of education and professional
achievement. (Simmons Survey – Adults 18+; Jazz/New AC M-Su 6a-12m Cume)
The Breeze offers advertisers the opportunity to affordably reach an active, upscale potential
customer with their advertising message.
Who are the KNIK Listeners?
48% Male 52% Female
Median Age 47
68% Empty nesters
72% Employed in white collar/office/admin career
74% Home Owners
42% Graduated College+
52% Earn 75K+ a year
53% More likely to be a Business Owner or Manager