GMH Online Advertising Pricing Information and Model 

         

Advertising Package Pricing and Margin Calculators

         
 

Scenario 1 - Client Pricing $500/Month

         
 

A. Suggested Client Pricing

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (1000 Unique Visitors)

 $7.00

 $245.00

 35,000

 

Categorical

 $8.00

 $255.00

 31,875

 

Client Overall CPM, Cost & GI

 $7.48

 $500.00

 66,875

         
 

B. Net Actual Costs

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (1000 Unique Visitors)

 $4.00

 $140.00

 35,000

 

Categorical

 $5.00

 $159.38

 31,875

 

Total Actual CPM/CostCost

 $4.48

 $299.38

 66,875

         
 

Overall Net Margin

 

 $200.63

 
 

GMH Commission

 

 $25.00

 
 

Station Net Profit

 

 $175.63

 
 

Station Net Margin

 

35.1%

 
         
         
 

Scenario 2 - Client Pricing $1,000/Month

         
 

A. Suggested Client Pricing

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (2000 Unique Visitors)

 $7.00

 $490.00

 70,000

 

Categorical

 $8.00

 $255.00

 31,875

 

Behavioral/Search Retargeting

 $8.00

 $255.00

 31,875

 

Client Overall CPM, Cost & GI

 $7.48

 $1,000.00

 133,750

         
 

B. Net Actual Costs

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (2000 Unique Visitors)

 $4.00

 $280.00

 70,000

 

Categorical

 $5.00

 $159.38

 31,875

 

Behavioral/Search Retargeting

 $5.00

 $159.38

 31,875

 

Total Actual CPM/CostCost

 $4.48

 $598.75

 133,750

         
 

Overall Net Margin

 

 $401.25

 
 

GMH Commission

 

 $50.00

 
 

Station Net Profit

 

 $351.25

 
 

Station Net Margin

 

35.1%

 
         
         
 

Scenario 3 - Client Pricing $1,500/Month

         
 

A. Suggested Client Pricing

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (2000 Unique Visitors)

 $7.00

 $490.00

 70,000

 

Categorical

 $8.00

 $255.00

 31,875

 

Behavioral/Search Retargeting

 $8.00

 $255.00

 31,875

 

PreRoll

 $16.00

 $500.00

 31,250

 

Client Overall CPM, Cost & GI

 $9.09

 $1,500.00

 165,000

         
 

B. Net Actual Costs

 

Targeting Component

CPM Rate

Budget

Impressions

 

Retargeting (2000 Unique Visitors)

 $4.00

 $280.00

 70,000

 

Categorical

 $5.00

 $159.38

 31,875

 

Behavioral/Search Retargeting

 $5.00

 $159.38

 31,875

 

PreRoll

 $12.00

 $375.00

 31,250

 

Total Actual CPM/CostCost

 $5.90

 $973.75

 165,000

         
 

Overall Net Margin

 

 $526.25

 
 

GMH Commission

 

 $75.00

 
 

Station Net Profit

 

 $451.25

 
 

Station Net Margin

 

30.1%

 
         
         
             
             

Targeting Component

Campaign hard cost

Suggested Client Pricing

Overall Net Margin

GMH Commission

Station Net

Station Net Percentages

Retargeting

$4.00

$7.00

$3.00

$0.35

$2.65

37.9%

Categorical

$5.00

$8.00

$3.00

$0.40

$2.60

32.5%

Behavioral

$5.00

$8.00

$3.00

$0.40

$2.60

32.5%

Search Keyword Retargeting

$5.00

$8.00

$3.00

$0.40

$2.60

32.5%

Mobile

$5.00

$8.00

$3.00

$0.40

$2.60

32.5%

Video - In Banner

$5.00

$8.00

$3.00

$0.40

$2.60

32.5%

Video - PreRoll

$12.00

$16.00

$4.00

$0.80

$3.20

20.0%

Facebook - Right Hand Side

$4.50

$7.00

$2.50

$0.35

$2.15

30.7%

Facebook - Newsfeed

$14.00

$18.00

$4.00

$0.90

$3.10

17.2%

         
         

Retargeting Budget Calculator - All you need to do is modify column A and the calculator will do the rest

Monthly Unique Visitors (From Client)

LifeTime Frequency Cap (Per User)

Estimated Retargeting Impressions

CPM Rate

Estimated Retargeting Budget

1000

35

 35,000

 $7.00

 $245.00

2000

35

 70,000

 $7.00

 $490.00

5000

35

 175,000

 $7.00

 $1,225.00

10000

35

 350,000

 $7.00

 $2,450.00

15000

35

 525,000

 $7.00

 $3,675.00

20000

35

 700,000

 $7.00

 $4,900.00

25000

35

 875,000

 $7.00

 $6,125.00